Punditas Behavior Engine
Behavioral Analytics is an area of Advanced Analytics that is focussed on gaining insights into the behaviors of Enterprise Users in order to engage, deliver meaningful and personalized product content within Users context
Behavior Engine in Punditas
Punditas Behavior Engine makes personalization possible for Enterprise Users. This engine has three key components - (1) Static User Profiles. These are created based on Users input, (2) Dynamic User profiles - these are created based on Users interactions with the application and (3) Baselined User Profiles - these are a virtual representation of users typical profile outlining users personal interests, preferences, skills, etc.